Dates & Times

Friday, October 19
5:00 pm - 9:00 pm
* Wine Cellar closes at 8:45

Saturday, October 20
Noon - 7:00 pm

Sunday, October 21
Noon - 4:00 pm
*Final Dueling Chef Competition is at 3:00 pm

Tickets

Tickets are now available for the Show. More information.

Sip, Sample, Savor!

Volunteers will greet you with a smile as they hand you a tasting notebook to help you evaluate the wines and beers you choose to sample. Be sure to remember your complimentary commemorative wineglass from Wollersheim Winery and your canvas Food & Wine Show bag filled with treats and gourmet gifts. Just think, all of this and you have barely stepped through the door!

More than 125 exhibitors will be inside waiting to amaze you with their premium products and delectable treats. A grand pavilion featuring dozens of products from Whole Foods offers the most extensive sampling opportunity. Keep in mind that much of what you see is available for purchase, either to enjoy yourself or to bestow upon a few lucky people this upcoming holiday season. Restaurant certificates and hard-to-find specialty food and beverages make great gifts, and this is your chance show off your great taste! If it’s wine you’re looking for, take advantage of the special offers available on cases of your favorites.

All of this and much more will be at your fingertips, making your holiday shopping fun and easy this season.

This year you have the opportunity to purchase wine directly from our Wine Cellar. This new shop will offer you the chance to taste wine, decide you love it and take it home with you.

For those of you who are new to wine, we have a new Wine Ideas Center sponsored by the Kitchen Ideas Center that will teach you all about what goes into making wine and how you can decide which wines are right for you.

Join Patrick O’Halloran from Lombardino’s and Robert von Rutenberg from von Rutenberg Ventures as they emcee the Dueling Chefs competition, one of the most anticipated aspects of the Show. Come watch area chefs from Madison Originals, a collective of locally owned and operated restaurants, face off in an epic battle of cooking skills in the Hensen Fine Cabinetry Kitchen – armed with Sub-Zero and Wolf appliances and fine foods from Whole Foods Market and the Wisconsin Milk Marketing Board. The competition will be fierce, but only one can emerge victorious as this year’s Culinary Conqueror.

For the chance to enhance your own culinary skills, swing by our Gerhard’s Showroom Demonstration Kitchen. Chef Sabi Atteyih from the Casbah will serve as host to over fifteen unique food demonstrations. These interactive sessions with appliances from Brothers Main are sure to offer you some great holiday entertaining ideas.

At the Hensen Fine Cabinetry Demo Bar you can watch an exciting bartenders challenge on Friday. The rest of the weekend you will learn how to enhance your dining or hosting experiences by learning what wines to pair with what foods. Come and take some tips from the best, and next time you’re in the kitchen it can be your time to shine.

For your sampling and shopping convenience, feel free to drop off any purchases at the gift check booth.

We want nothing to get in the way of an outstanding experience at this year’s Food & Wine Show, so eat, drink and be merry!